BUILD A MARKETING PLAN FROM THE GROUND UP

BUILD A MARKETING PLAN FROM THE GROUND UP

We’ve all done it. Gone into the grocery store to pick up a few things and come out with a cart full. How did that happen? It’s probably because you didn’t have a good plan. Small business owners who are strategic with their approach understand the value of a good business plan. A business plan is an outline that determines the success of any organization. One of the most important aspects of the business plan is a marketing plan. Your marketing plan plays a big role in the success of the business, so it is good to understand how to…

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4 Tips For Developing A Social Media Strategy For Small Business

4 Tips for Developing a Social Media Strategy for Small Business

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The first step for developing a social media strategy for small business is really focusing on what your goals are. Set goals that are realistic and achievable and are aligned with your broader marketing strategy, so that your social media efforts drive toward your business…

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Consistent Social Media

Consistent Social Media

Why is consistency in social media important?  Maintaining consistent social media accounts can be time consuming and difficult, but once you’ve made the commitment to get on board, it’s important to stay on top of things. Many times, potential customers and clients will go to your webpage and your social media pages to get a better understanding of who you are before they ever call you. If you are using social media to help your business, it is necessary to post frequently and consistently.  It makes sense to utilize the various social media platforms because it is a cost efficient way to…

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What Is Native Advertising?

What is Native Advertising?

Native Advertising is paid advertising in an online publication that looks like the publication's editorial content.  For example, the first listings you see on most Google searches are ads, but are designed to look just like an organic search result. Goals of Native Advertising Brand image is developed over time through advertising campaigns with a continuous theme, and is validated through the consumers' direct experience. Native advertising has two goals: 1. Placing a brand image in the consumers' minds 2. Urging consumers to take one particular action What are the Benefits of Native Advertising? The world is covered with different…

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Why Hire A Professional Event Planner?

Why Hire a Professional Event Planner?

Whether it’s a one time event or an ongoing event, hiring a professional event planner can take away major stress that comes from putting an event together. A professional event planner can be a tremendous asset to social or corporate events. Their experiences have taught them to look for and to anticipate problems and opportunities.  Here are just a few benefits of hiring a professional event planner. A professional event planner has exceptional organization An event planners organization and management skills are extremely useful. Management and organization are key traits of a good event planner. No detail is overlooked. Your event stays on track…

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Social Media: More Than Brand Awareness

Social Media: More Than Brand Awareness

Your social media presence is not simply about brand awareness. It’s a place where clients can interact with each other, and where you can interact with them too. As obvious as this may seem, many companies do not prioritize talking with their community when it comes to social media. If you are not using these platforms to start a conversation and improve communication with clients, you’re not using them to their fullest. 1.  Encourage Your User to Engage with Your Company If the comments section of your social media page is not very active, encourage your followers to give you…

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6 Keys For A Strong Marketing Strategy

6 Keys for a Strong Marketing Strategy

Successful marketing strategy requires a carefully planned strategy and coordinated implementation to be successful. Regardless of your business, here are 6 keys for developing a strong marketing strategy for 2016.   Develop a Mission Statement – In many companies, a mission statement seems to just be a plaque on the wall with little or no value. A good old-fashioned mission statement serves as a foundational guide in the formation of company objectives, and reminds you why you’re in business. It also serves as an invaluable source of keywords for your SEO, AdWords and other digital marketing. Build your buyers profile…

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Enjoy Now – Advice From Mom

Enjoy Now – Advice From Mom

For a class project at the University of Georgia, my niece was instructed to interview older people and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”   “Don’t get so ‘busy’ that you forget to enjoy now. Goals are good and necessary, just don’t let them rob you of today’s happiness.”   How often are we worrying about things that have yet to come, how often do we beat ourselves up for mistakes that we’ve made, no matter how much time has…

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What Keywords Are Your Potential Customers Using?

What Keywords Are Your Potential Customers Using?

SEO and content are the main drivers for internet visibility. At the center of those pieces are keywords. So when you are putting together campaigns, strategies, and content calendars, it’s pretty important you know what keywords people use to search for your product or service.   What is a Keyword? Technically speaking, a keyword is “an informative word used in an information retrieval system to indicate content of a document.” Thanks, Google. Now, in English; a keyword is a word or phrase that is a topic of significance. They form part of a Web page’s metadata and help search engines…

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Don’t Stress Out – Advice from Mom

For a class project at the University of Georgia, my niece was instructed to interview “old people” and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”  “Try not to stress out. It can literally make you sick. Ask yourself if what you’re stressing about will matter in a year from now." Stress affects us all. It’s there during busy times at work, disciplining your kids, dealing with money or coping with a challenging relationship. Stress is everywhere. And while a little stress…

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