What Keywords Are Your Potential Customers Using?

What Keywords Are Your Potential Customers Using?

SEO and content are the main drivers for internet visibility. At the center of those pieces are keywords. So when you are putting together campaigns, strategies, and content calendars, it’s pretty important you know what keywords people use to search for your product or service.   What is a Keyword? Technically speaking, a keyword is “an informative word used in an information retrieval system to indicate content of a document.” Thanks, Google. Now, in English; a keyword is a word or phrase that is a topic of significance. They form part of a Web page’s metadata and help search engines…

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Don’t Stress Out – Advice from Mom

For a class project at the University of Georgia, my niece was instructed to interview “old people” and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”  “Try not to stress out. It can literally make you sick. Ask yourself if what you’re stressing about will matter in a year from now." Stress affects us all. It’s there during busy times at work, disciplining your kids, dealing with money or coping with a challenging relationship. Stress is everywhere. And while a little stress…

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What Is Content Marketing?

What is Content Marketing?

  Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.   It means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. You use it to educate people to know, like, and trust you enough to do business with you.   Why do we use Content Marketing?   First, a growing number of people don’t want advertising when making purchasing decisions. They want valuable information. Good content gives them the space and freedom to…

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Big Ideas For Small Marketing Budgets

Big Ideas for Small Marketing Budgets

If yo've got a small marketing budget, here's a big idea for you. Leaving relevant and insightful comments on other blogs is a great way to increase the traffic to your own website. How, you say? When commenting, you can typically leave your own website URL. When folks read your comments and think them insightful and useful, they often head over to your site to check out who you are. This tactic seems simple, but it is very effective. Just look at Mashable. Pete Cashmore made that blog popular by commenting on competing blogs like TechCrunch when he first launched it.…

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Should I Set A Marketing Budget?

Lots of businesses fly by the seat of their pants, buying whatever sounds good at the time. Other have a plan and a strategy. If your advertising dollars are determined only when you prepare your taxes from last year, here are a few reasons why one of the smartest things you can do in business is to set a marketing budget. A marketing budget helps prevent overspending – How many times have you gone to the grocery store needing 2 or 3 things and come out with an entire cart of groceries? Try going into the store with only $30 in…

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3 Reasons To Define Your Target Market

3 Reasons to Define Your Target Market

When asked who your target market is, do you respond with “Anyone who needs…” or “Anyone who wants”? If yes, then perhaps you could spend a bit more time defining that target. Why? Here are 3 great reasons why you should clearly define your target market. A defined market helps to determine promotions Let’s say you’re a plumber and you’d like to promote a 25% off coupon. If your target is “anyone who has indoor plumbing” then you will most likely be spraying your message around like air freshener. Instead, try targeting areas with homes that are 15 years old…

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4 Great Tips To Increase Referrals

4 Great Tips to Increase Referrals

Referrals come when a customer has had a good experience with your business. Right? Well, sometimes it’s not quite that simple. Referrals can be a reward at the end of the sales journey, but they certainly aren’t guaranteed. Here are 4 tips to increase referrals for your business: 1. Gratitude and Over the Top Service People do business with people that they know, trust and like. In a world of ‘average’ it can be something as simple as a short personal note to your customers or a follow up call to make sure your product or service did the job…

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Why Should I Hire A Professional Photographer?

Why Should I Hire a Professional Photographer?

Uncle Charlie has a Perfectly Good Camera. He just got it last week and it has 8,000 megapixels. While “Uncle Charlie” might be a super-duper nice guy with shiny white teeth and great smelling breath; his experience with photography is at an amateur level.  Sure, he’s captured several really good moments and gets super artsy with all those great filters available now, but chances are he’s lacking in three key areas: consistency, technical skills, and creative vision. A professional photographer will deliver a consistent product every time. If you are shooting product on a white background, you can rest assured…

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How to Explain a Hashtag

How to Explain a Hashtag to Grandpa At a recent family gathering, we were sitting around the dinner table discussing the good old days. One of my cousins commented on Throwback Thursday and asked if #TBT was Twitter’s most widely used hashtag. That’s when Grandpa spoke up. “What the heck is a hashtag anyway? Why do you need one?’ Well, Grandpa, you’ve come to the right place to learn. What is a hashtag? A hashtag is a keyword preceded by a pound sign (#). The pound sign turns any word or group of words that directly follows into a searchable…

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