8 Psychological Tips For Your Marketing Strategy

8 Psychological Tips for Your Marketing Strategy

A recent article from Entrepreneur highlights eight useful reminders that can help you to implement psychology in your marketing efforts. 1. The human mind is prone to impulsivity. Regardless of demographic, most people make impulse purchases, as shown by data from Chase, Gallup and Harris Interactive. This is why it works to ask customers to subscribe, buy and try it now. “According to psychological research, “the reptilian” brain (the neocortex) expresses itself in: people's obsessive-compulsive tendencies, the flight-or-fight response and the actions people take in response to urgencies. These are precisely the factors that inspire impulse purchases.” 2. Images are…

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6 Affordable Steps For Small Businesses To Get Big Jobs

6 Affordable Steps for Small Businesses to Get Big Jobs

If you’re like most small businesses, competing for business against big companies with fat marketing budgets can be frustrating or intimidating. In many small companies it can be difficult to know exactly what to do in order to gain more and bigger jobs. Fortunately, with a little focus on these 6 easy and affordable marketing steps, you can showcase your company in a way that will rival your biggest competition.   Decide who needs to know you’re in business. Sounds simple, but some small companies get stuck in a rut with the same types of clients. Sit down with your…

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BUILD A MARKETING PLAN FROM THE GROUND UP

BUILD A MARKETING PLAN FROM THE GROUND UP

We’ve all done it. Gone into the grocery store to pick up a few things and come out with a cart full. How did that happen? It’s probably because you didn’t have a good plan. Small business owners who are strategic with their approach understand the value of a good business plan. A business plan is an outline that determines the success of any organization. One of the most important aspects of the business plan is a marketing plan. Your marketing plan plays a big role in the success of the business, so it is good to understand how to…

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4 Tips For Developing A Social Media Strategy For Small Business

4 Tips for Developing a Social Media Strategy for Small Business

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The first step for developing a social media strategy for small business is really focusing on what your goals are. Set goals that are realistic and achievable and are aligned with your broader marketing strategy, so that your social media efforts drive toward your business…

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