What Is Native Advertising?

What is Native Advertising?

Native Advertising is paid advertising in an online publication that looks like the publication's editorial content. ¬†For example, the first listings you see on most Google searches are ads, but are designed to look just like an organic search result. Goals of Native Advertising Brand image is developed over time through advertising campaigns with a continuous theme, and is validated through the consumers' direct experience. Native advertising has two goals: 1. Placing a brand image in the consumers' minds 2. Urging consumers to take one particular action What are the Benefits of Native Advertising? The world is covered with different…

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