Why Hire A Professional Event Planner?

Why Hire a Professional Event Planner?

Whether it’s a one time event or an ongoing event, hiring a professional event planner can take away major stress that comes from putting an event together. A professional event planner can be a tremendous asset to social or corporate events. Their experiences have taught them to look for and to anticipate problems and opportunities.  Here are just a few benefits of hiring a professional event planner. A professional event planner has exceptional organization An event planners organization and management skills are extremely useful. Management and organization are key traits of a good event planner. No detail is overlooked. Your event stays on track…

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6 Keys For A Strong Marketing Strategy

6 Keys for a Strong Marketing Strategy

Successful marketing strategy requires a carefully planned strategy and coordinated implementation to be successful. Regardless of your business, here are 6 keys for developing a strong marketing strategy for 2016.   Develop a Mission Statement – In many companies, a mission statement seems to just be a plaque on the wall with little or no value. A good old-fashioned mission statement serves as a foundational guide in the formation of company objectives, and reminds you why you’re in business. It also serves as an invaluable source of keywords for your SEO, AdWords and other digital marketing. Build your buyers profile…

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Enjoy Now – Advice From Mom

Enjoy Now – Advice From Mom

For a class project at the University of Georgia, my niece was instructed to interview older people and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”   “Don’t get so ‘busy’ that you forget to enjoy now. Goals are good and necessary, just don’t let them rob you of today’s happiness.”   How often are we worrying about things that have yet to come, how often do we beat ourselves up for mistakes that we’ve made, no matter how much time has…

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What Keywords Are Your Potential Customers Using?

What Keywords Are Your Potential Customers Using?

SEO and content are the main drivers for internet visibility. At the center of those pieces are keywords. So when you are putting together campaigns, strategies, and content calendars, it’s pretty important you know what keywords people use to search for your product or service.   What is a Keyword? Technically speaking, a keyword is “an informative word used in an information retrieval system to indicate content of a document.” Thanks, Google. Now, in English; a keyword is a word or phrase that is a topic of significance. They form part of a Web page’s metadata and help search engines…

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Don’t Stress Out – Advice from Mom

For a class project at the University of Georgia, my niece was instructed to interview “old people” and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”  “Try not to stress out. It can literally make you sick. Ask yourself if what you’re stressing about will matter in a year from now." Stress affects us all. It’s there during busy times at work, disciplining your kids, dealing with money or coping with a challenging relationship. Stress is everywhere. And while a little stress…

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What Is Content Marketing?

What is Content Marketing?

  Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.   It means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. You use it to educate people to know, like, and trust you enough to do business with you.   Why do we use Content Marketing?   First, a growing number of people don’t want advertising when making purchasing decisions. They want valuable information. Good content gives them the space and freedom to…

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Big Ideas For Small Marketing Budgets

Big Ideas for Small Marketing Budgets

If yo've got a small marketing budget, here's a big idea for you. Leaving relevant and insightful comments on other blogs is a great way to increase the traffic to your own website. How, you say? When commenting, you can typically leave your own website URL. When folks read your comments and think them insightful and useful, they often head over to your site to check out who you are. This tactic seems simple, but it is very effective. Just look at Mashable. Pete Cashmore made that blog popular by commenting on competing blogs like TechCrunch when he first launched it.…

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Should I Set A Marketing Budget?

Lots of businesses fly by the seat of their pants, buying whatever sounds good at the time. Other have a plan and a strategy. If your advertising dollars are determined only when you prepare your taxes from last year, here are a few reasons why one of the smartest things you can do in business is to set a marketing budget. A marketing budget helps prevent overspending – How many times have you gone to the grocery store needing 2 or 3 things and come out with an entire cart of groceries? Try going into the store with only $30 in…

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3 Reasons To Define Your Target Market

3 Reasons to Define Your Target Market

When asked who your target market is, do you respond with “Anyone who needs…” or “Anyone who wants”? If yes, then perhaps you could spend a bit more time defining that target. Why? Here are 3 great reasons why you should clearly define your target market. A defined market helps to determine promotions Let’s say you’re a plumber and you’d like to promote a 25% off coupon. If your target is “anyone who has indoor plumbing” then you will most likely be spraying your message around like air freshener. Instead, try targeting areas with homes that are 15 years old…

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4 Great Tips to Increase Referrals

Referrals come when a customer has had a good experience with your business. Right? Well, sometimes it’s not quite that simple. Referrals can be a reward at the end of the sales journey, but they certainly aren’t guaranteed. Here are 4 tips to increase referrals for your business: 1. Gratitude and Over the Top Service People do business with people that they know, trust and like. In a world of ‘average’ it can be something as simple as a short personal note to your customers or a follow up call to make sure your product or service did the job…

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