4 Tips For Developing A Social Media Strategy For Small Business

4 Tips for Developing a Social Media Strategy for Small Business

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The first step for developing a social media strategy for small business is really focusing on what your goals are. Set goals that are realistic and achievable and are aligned with your broader marketing strategy, so that your social media efforts drive toward your business…

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What Is Native Advertising?

What is Native Advertising?

Native Advertising is paid advertising in an online publication that looks like the publication's editorial content.  For example, the first listings you see on most Google searches are ads, but are designed to look just like an organic search result. Goals of Native Advertising Brand image is developed over time through advertising campaigns with a continuous theme, and is validated through the consumers' direct experience. Native advertising has two goals: 1. Placing a brand image in the consumers' minds 2. Urging consumers to take one particular action What are the Benefits of Native Advertising? The world is covered with different…

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What Is Content Marketing?

What is Content Marketing?

  Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.   It means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. You use it to educate people to know, like, and trust you enough to do business with you.   Why do we use Content Marketing?   First, a growing number of people don’t want advertising when making purchasing decisions. They want valuable information. Good content gives them the space and freedom to…

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