BUILD A MARKETING PLAN FROM THE GROUND UP

BUILD A MARKETING PLAN FROM THE GROUND UP

We’ve all done it. Gone into the grocery store to pick up a few things and come out with a cart full. How did that happen? It’s probably because you didn’t have a good plan. Small business owners who are strategic with their approach understand the value of a good business plan. A business plan is an outline that determines the success of any organization. One of the most important aspects of the business plan is a marketing plan. Your marketing plan plays a big role in the success of the business, so it is good to understand how to…

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4 Tips For Developing A Social Media Strategy For Small Business

4 Tips for Developing a Social Media Strategy for Small Business

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The first step for developing a social media strategy for small business is really focusing on what your goals are. Set goals that are realistic and achievable and are aligned with your broader marketing strategy, so that your social media efforts drive toward your business…

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Consistent Social Media

Consistent Social Media

Why is consistency in social media important?  Maintaining consistent social media accounts can be time consuming and difficult, but once you’ve made the commitment to get on board, it’s important to stay on top of things. Many times, potential customers and clients will go to your webpage and your social media pages to get a better understanding of who you are before they ever call you. If you are using social media to help your business, it is necessary to post frequently and consistently.  It makes sense to utilize the various social media platforms because it is a cost efficient way to…

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6 Keys For A Strong Marketing Strategy

6 Keys for a Strong Marketing Strategy

Successful marketing strategy requires a carefully planned strategy and coordinated implementation to be successful. Regardless of your business, here are 6 keys for developing a strong marketing strategy for 2016.   Develop a Mission Statement – In many companies, a mission statement seems to just be a plaque on the wall with little or no value. A good old-fashioned mission statement serves as a foundational guide in the formation of company objectives, and reminds you why you’re in business. It also serves as an invaluable source of keywords for your SEO, AdWords and other digital marketing. Build your buyers profile…

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Enjoy Now – Advice From Mom

Enjoy Now – Advice From Mom

For a class project at the University of Georgia, my niece was instructed to interview older people and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”   “Don’t get so ‘busy’ that you forget to enjoy now. Goals are good and necessary, just don’t let them rob you of today’s happiness.”   How often are we worrying about things that have yet to come, how often do we beat ourselves up for mistakes that we’ve made, no matter how much time has…

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Don’t Stress Out – Advice from Mom

For a class project at the University of Georgia, my niece was instructed to interview “old people” and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”  “Try not to stress out. It can literally make you sick. Ask yourself if what you’re stressing about will matter in a year from now." Stress affects us all. It’s there during busy times at work, disciplining your kids, dealing with money or coping with a challenging relationship. Stress is everywhere. And while a little stress…

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What Is Content Marketing?

What is Content Marketing?

  Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.   It means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. You use it to educate people to know, like, and trust you enough to do business with you.   Why do we use Content Marketing?   First, a growing number of people don’t want advertising when making purchasing decisions. They want valuable information. Good content gives them the space and freedom to…

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Should I Set A Marketing Budget?

Lots of businesses fly by the seat of their pants, buying whatever sounds good at the time. Other have a plan and a strategy. If your advertising dollars are determined only when you prepare your taxes from last year, here are a few reasons why one of the smartest things you can do in business is to set a marketing budget. A marketing budget helps prevent overspending – How many times have you gone to the grocery store needing 2 or 3 things and come out with an entire cart of groceries? Try going into the store with only $30 in…

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