8 Psychological Tips For Your Marketing Strategy

8 Psychological Tips for Your Marketing Strategy

A recent article from Entrepreneur highlights eight useful reminders that can help you to implement psychology in your marketing efforts. 1. The human mind is prone to impulsivity. Regardless of demographic, most people make impulse purchases, as shown by data from Chase, Gallup and Harris Interactive. This is why it works to ask customers to subscribe, buy and try it now. “According to psychological research, “the reptilian” brain (the neocortex) expresses itself in: people's obsessive-compulsive tendencies, the flight-or-fight response and the actions people take in response to urgencies. These are precisely the factors that inspire impulse purchases.” 2. Images are…

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Should I Set A Marketing Budget?

Lots of businesses fly by the seat of their pants, buying whatever sounds good at the time. Other have a plan and a strategy. If your advertising dollars are determined only when you prepare your taxes from last year, here are a few reasons why one of the smartest things you can do in business is to set a marketing budget. A marketing budget helps prevent overspending – How many times have you gone to the grocery store needing 2 or 3 things and come out with an entire cart of groceries? Try going into the store with only $30 in…

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