BUILD A MARKETING PLAN FROM THE GROUND UP

BUILD A MARKETING PLAN FROM THE GROUND UP

We’ve all done it. Gone into the grocery store to pick up a few things and come out with a cart full. How did that happen? It’s probably because you didn’t have a good plan. Small business owners who are strategic with their approach understand the value of a good business plan. A business plan is an outline that determines the success of any organization. One of the most important aspects of the business plan is a marketing plan. Your marketing plan plays a big role in the success of the business, so it is good to understand how to…

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4 Tips For Developing A Social Media Strategy For Small Business

4 Tips for Developing a Social Media Strategy for Small Business

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The first step for developing a social media strategy for small business is really focusing on what your goals are. Set goals that are realistic and achievable and are aligned with your broader marketing strategy, so that your social media efforts drive toward your business…

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What Is Native Advertising?

What is Native Advertising?

Native Advertising is paid advertising in an online publication that looks like the publication's editorial content.  For example, the first listings you see on most Google searches are ads, but are designed to look just like an organic search result. Goals of Native Advertising Brand image is developed over time through advertising campaigns with a continuous theme, and is validated through the consumers' direct experience. Native advertising has two goals: 1. Placing a brand image in the consumers' minds 2. Urging consumers to take one particular action What are the Benefits of Native Advertising? The world is covered with different…

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6 Keys For A Strong Marketing Strategy

6 Keys for a Strong Marketing Strategy

Successful marketing strategy requires a carefully planned strategy and coordinated implementation to be successful. Regardless of your business, here are 6 keys for developing a strong marketing strategy for 2016.   Develop a Mission Statement – In many companies, a mission statement seems to just be a plaque on the wall with little or no value. A good old-fashioned mission statement serves as a foundational guide in the formation of company objectives, and reminds you why you’re in business. It also serves as an invaluable source of keywords for your SEO, AdWords and other digital marketing. Build your buyers profile…

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What Is Content Marketing?

What is Content Marketing?

  Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.   It means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. You use it to educate people to know, like, and trust you enough to do business with you.   Why do we use Content Marketing?   First, a growing number of people don’t want advertising when making purchasing decisions. They want valuable information. Good content gives them the space and freedom to…

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Should I Set A Marketing Budget?

Lots of businesses fly by the seat of their pants, buying whatever sounds good at the time. Other have a plan and a strategy. If your advertising dollars are determined only when you prepare your taxes from last year, here are a few reasons why one of the smartest things you can do in business is to set a marketing budget. A marketing budget helps prevent overspending – How many times have you gone to the grocery store needing 2 or 3 things and come out with an entire cart of groceries? Try going into the store with only $30 in…

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6 Affordable Steps For Small Businesses To Get Big Jobs

6 Affordable Steps for Small Businesses to Get Big Jobs

If you’re like most small businesses, competing for business against big companies with fat marketing budgets can be frustrating or intimidating. In many small companies it can be difficult to know exactly what to do in order to gain more and bigger jobs. Fortunately, with a little focus on these 6 easy and affordable marketing steps, you can showcase your company in a way that will rival your biggest competition.   Decide who needs to know you’re in business. Sounds simple, but some small companies get stuck in a rut with the same types of clients. Sit down with your…

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