8 Psychological Tips For Your Marketing Strategy

8 Psychological Tips for Your Marketing Strategy

A recent article from Entrepreneur highlights eight useful reminders that can help you to implement psychology in your marketing efforts. 1. The human mind is prone to impulsivity. Regardless of demographic, most people make impulse purchases, as shown by data from Chase, Gallup and Harris Interactive. This is why it works to ask customers to subscribe, buy and try it now. “According to psychological research, “the reptilian” brain (the neocortex) expresses itself in: people's obsessive-compulsive tendencies, the flight-or-fight response and the actions people take in response to urgencies. These are precisely the factors that inspire impulse purchases.” 2. Images are…

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Enjoy Now – Advice From Mom

Enjoy Now – Advice From Mom

For a class project at the University of Georgia, my niece was instructed to interview older people and see what advice they had for the younger generation. The resulting answers from my mom have formed the basis for this blog series, “Advice From Mom.”   “Don’t get so ‘busy’ that you forget to enjoy now. Goals are good and necessary, just don’t let them rob you of today’s happiness.”   How often are we worrying about things that have yet to come, how often do we beat ourselves up for mistakes that we’ve made, no matter how much time has…

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