4 Tips For Developing A Social Media Strategy For Small Business

4 Tips for Developing a Social Media Strategy for Small Business

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The first step for developing a social media strategy for small business is really focusing on what your goals are. Set goals that are realistic and achievable and are aligned with your broader marketing strategy, so that your social media efforts drive toward your business…

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What Is Native Advertising?

What is Native Advertising?

Native Advertising is paid advertising in an online publication that looks like the publication's editorial content.  For example, the first listings you see on most Google searches are ads, but are designed to look just like an organic search result. Goals of Native Advertising Brand image is developed over time through advertising campaigns with a continuous theme, and is validated through the consumers' direct experience. Native advertising has two goals: 1. Placing a brand image in the consumers' minds 2. Urging consumers to take one particular action What are the Benefits of Native Advertising? The world is covered with different…

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Social Media: More Than Brand Awareness

Social Media: More Than Brand Awareness

Your social media presence is not simply about brand awareness. It’s a place where clients can interact with each other, and where you can interact with them too. As obvious as this may seem, many companies do not prioritize talking with their community when it comes to social media. If you are not using these platforms to start a conversation and improve communication with clients, you’re not using them to their fullest. 1.  Encourage Your User to Engage with Your Company If the comments section of your social media page is not very active, encourage your followers to give you…

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