4 Tips For Developing A Social Media Strategy For Small Business

4 Tips for Developing a Social Media Strategy for Small Business

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The first step for developing a social media strategy for small business is really focusing on what your goals are. Set goals that are realistic and achievable and are aligned with your broader marketing strategy, so that your social media efforts drive toward your business…

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Consistent Social Media

Consistent Social Media

Why is consistency in social media important?  Maintaining consistent social media accounts can be time consuming and difficult, but once you’ve made the commitment to get on board, it’s important to stay on top of things. Many times, potential customers and clients will go to your webpage and your social media pages to get a better understanding of who you are before they ever call you. If you are using social media to help your business, it is necessary to post frequently and consistently.  It makes sense to utilize the various social media platforms because it is a cost efficient way to…

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Social Media: More Than Brand Awareness

Social Media: More Than Brand Awareness

Your social media presence is not simply about brand awareness. It’s a place where clients can interact with each other, and where you can interact with them too. As obvious as this may seem, many companies do not prioritize talking with their community when it comes to social media. If you are not using these platforms to start a conversation and improve communication with clients, you’re not using them to their fullest. 1.  Encourage Your User to Engage with Your Company If the comments section of your social media page is not very active, encourage your followers to give you…

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