define your target market
Advice Business

When asked who your target market is, do you respond with “Anyone who needs…” or “Anyone who wants”? If yes, then perhaps you could take a bit of time to define your target market. Why? Here are 3 great reasons. 1. A defined market helps to determine promotions Let’s say you’re an electrician and you’d […]

October 1, 2021 0 By: GayleHope
growing small business
Advice Social Media

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a small business social media plan can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The […]

September 28, 2021 0 By: GayleHope
increase referrals
Advice Business

Referrals come when a customer has had a good experience with your business, Right? Well, sometimes it’s not quite that simple. Referrals can be a reward at the end of the sales journey, but they certainly aren’t guaranteed. Here are 4 tips to increase referrals for your business: 1. Gratitude and Over the Top Service People […]

August 1, 2021 0 By: GayleHope