When asked who your target market is, do you respond with “Anyone who needs…” or “Anyone who wants”? If yes, then perhaps you could take a bit of time to define your target market. Why? Here are 3 great reasons. 1. A defined market helps to determine promotions Let’s say you’re an electrician and you’d […]

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a small business social media plan can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals The […]

Referrals come when a customer has had a good experience with your business, Right? Well, sometimes it’s not quite that simple. Referrals can be a reward at the end of the sales journey, but they certainly aren’t guaranteed. Here are 4 tips to increase referrals for your business: 1. Gratitude and Over the Top Service People […]