Advice Social Media

As part of your overall content strategy, a strong presence online includes a well thought out social media strategy. Developing a social media strategy for small business can be particularly difficult when you have a small staff and limited time. Here are a few tips to help you get started. Define your social media goals […]

April 28, 2019 0 By: GayleHope
Advice

A recent article from Entrepreneur highlights eight useful reminders that can help you to implement psychology in your marketing efforts. 1. The human mind is prone to impulsivity. Regardless of demographic, most people make impulse purchases , as shown by data from Chase, Gallup and Harris Interactive. This is why it works to ask customers […]

January 11, 2019 1 By: GayleHope
Advice

If you’re like most small businesses, competing for business against big companies with fat marketing budgets can be frustrating or intimidating. In many small companies it can be difficult to know exactly what to do in order to gain more and bigger jobs. Fortunately, with a little focus on these 6 easy and affordable marketing […]

January 10, 2019 0 By: GayleHope