Every business with a brochure or a website is familiar with copywriting. Someone creates content for their site in hopes it is relatable to their audience. The problem is, most businesses either go for the most cost-efficient option or are so close to their own feelings that the copy ends up sounding like a bad biography.
Great copy requires more.
Every sentence you write serves a purpose. You only get one chance to create the right impression and you have to be purposeful at what you write. Many businesses make the mistake of simply stating facts about the company and products.
UpHill Marketing Group knows that copywriting is not about your company, it’s about the consumers view of your company. It gives prospects a peek into the brand and explains why your business is worth their time. By making time to understand the core of your business and its ability to solve a customer’s problem, we will translate that into copy that helps you gain customers.
UpHill Marketing knows how create copy that makes an emotional connection. We start by looking at your product from a customer’s point of view and stressing the benefits of choosing your product or service over your competitor’s.
By using creative storytelling, we help breathe life into your brand and take your target audience on a journey they want to experience. Click here for a sample.
Any medium can be employed to tell your story, including blogs, video, print, social channels and podcasting. Each platform elicits a different reaction from your audience, so stories must be tailored to fit. The key to success is knowing which story to tell in which medium.
We do our research and work hard to create copy that speaks to your audience and converts readers into paying customers. Talk to us about how copywriting can help set your business apart.