How important is your website? Consider that 81% of people research a business or service on the internet prior to making a purchase decision. When consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website becomes a very important factor.
Your website serves as place where you can send customers when they want to make a purchase or learn more about a particular product or service you offer. What do they find when they land on your site?
Your branding is the first thing they will notice. The color palette, logo, photos and mood of the site is the first thing to be noticed. What good is it to invest in a well-built, mobile friendly website, and then not have the proper design elements to make the website stand out visually?
The message you send will be the next thing to see. Have you accurately identified your target market? Do you have a message built for your buyer through the stages of the buyers journey?
Your website is also a place for your content to live. Whether it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like a blog post you might read to provide you with more information.
Your website also plays an important role in your email marketing and your social media strategy. If you are using email marketing or social media marketing to engage your prospects, you need somewhere to send them to convert. Your website is the perfect place to send your followers when you want them to learn more about a product or even make a purchase.
Talk to us about how we can help you create and maintain this extremely valuable resource.